You’ve probably heard the term content marketing floating around marketing workshops and agencies. It’s not exactly a new form of marketing; however, it has been repurposed and revamped.

Google’s definition of content marketing revolves around creating and sharing content. That gets right to the point. But for our digital marketing agency, we know that creating content could either be a huge waste of time, or it could be vital to marketing your business.

There’s a difference between content that’s created by anyone, and content that’s created by content marketing experts. Some may create content that looks nice, sounds nice, and feels nice to share. But experts will create content that’s optimized to get in front of viewers. 

If you write a blog for your business every day but no one sees it because it’s not increasing your online presence, then those efforts aren’t helping your business. But when a content marketing expert writes blog articles that use necessary keywords and links, your website begins to be recognized by search engines. In order to get in front of your customers online, you have to know how to impress search engines, or better yet, have an agency take care of that for you.

At Cloud LGS, we help businesses get ranked on Page 1 of Google, Bing, and Yahoo! by blending content marketing strategies that are proven to yield the greatest results. Our content marketing strategies include:

Content marketing is only effective when paired with the right research and distribution. A website analysis shows what your website is missing and what needs to be fixed in order to be read by search engine robots. A keyword analysis shows what your potential customers are searching for and what words associate best with your business. A competitor analysis shows how your competitors are ranking in searches, what keywords they are using, and even how much they are spending in pay per click marketing. 

Where your content is placed is just as important as how it’s created. We share content across hundreds of online platforms. We share content, implement a linking strategy, and create and update local listing profiles.

Yes, this is a lot of work. Yes, this takes a ton of time. That is why we love taking the burden off business owners. You can focus on growing your business by offering quality services and products, and we’ll help grow your business by directing more customers to you.

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