SEO Strategies
Search Engine Optimization (SEO), the practice that evolves every year, is the strategy that is used to rank websites on search engines like Google, Bing, and Yahoo. SEO involves strategies both on your website and off it.

Combining content, constant updates, strategic tagging and linking, keywords, and social media has been proven to help businesses appear higher in more searches and get in front of more customers. 

2021 brought us a year of learning, testing, and growing in the world of SEO.

Here are our Top 5 SEO Strategies for 2021:

1. HTML Tags

- How do Google meta tags impact SEO and your website?

If your goal is reaching page 1 of Google and other search engines writing tags for your website is necessary. Meta tags help Google identify your website. 

Make it easy for Google to find your website by writing great meta tags. When you do a search on Google the first thing you see is meta keywords, after you click enter you see a listings page. Google shows listings based on meta tags and meta keywords used throughout your website. 

There are multiple types of tags you'll need to know about. The 3 most popular types of tags used are Title tags, Meta tags, and Meta description. 

- Meta Keyword Tags

Meta keyword tags tell search engines what your website page is about. There are mixed feelings on choosing meta keyword tags. Many SEO experts think meta keyword tags are useless. 

Some articles even say Google completely ignores meta keyword tags. Back in the day too many web developers abused meta keywords and would stuff their web pages full of them in order to trick the search engines. Google has since developed new algorithms to prevent cheaters from benefiting from this strategy. 

SEO experts refer to this as keyword stuffing. I like to use meta keywords to keep me focused on writing the best content for the page. Choosing the best meta keywords helps me develop a focused effort when writing content. 

- Title Tags

Title tags are the first thing you see when looking at a listings page generated by Google. At first glance you'll see a page of listings related to your search terms. What you are looking at is the title descriptions, domain name linked to displayed listings and the meta descriptions. 

The best title tags are usually about 6-7 words. Title tags too short don't get clicked as much. Title tags too long don't read correctly. Using good grammar with adjectives make great title tags. 

- Meta description

Below the title tag is the meta description. Meta descriptions are usually about 140 characters. Again writing with proper grammar and using adjectives make great meta descriptions. 

Writing meta descriptions too long will often get cut off. That's OK if it does. However keep your meta descriptions near 140 characters for the best visual impact. Creating the best visual impact for searchers will help get your website more clicks and traffic. 

Websites like Moz and Yoast are great resources for writing effective SEO driven title tags and meta descriptions.

- What are Good Habits to Improve Your SEO Ranking?

Good habits to improve your SEO ranking using title tags and meta descriptions. Revisiting your title tags and meta descriptions every 30 days is a great habit for continually improving your odds of getting to page 1 of Google and other search engines. 

Google rewards you for doing the work. Google's number 1 goals is to serve its searches the best information possible. If your website truly has the best content then continually improving the title tags and meta descriptions help Google identify your website. Google responds to the activity of the searcher. 

If Google searchers like your title tags and meta descriptions they are more likely to click on your website.

2. Keyword Placement

The first step in setting up your website content is selecting your SEO keywords. If you are a business owner, chances are you’re already using SEO to build your business online. If so, you were probably at one point asked about SEO keywords you wanted to use. 

One of the first and most important steps to successful SEO is choosing the right SEO keywords for the content on your website.

- So, what are SEO keywords?

Every time someone searches for something on Google, they are using keywords. Keywords are search terms or phrases people use to find products and services. 

Managing the data of short-tail and long-tail keywords sometimes can be very challenging. Using a tool like Linkio will keep your various keywords organized, the right anchor text suggestions and percentages will help you get beyond your competitors in a fast time.

Google wants to provide the most helpful results by displaying the most relevant website to satisfy whatever someone was searching. It does this by crawling over the content on a website and matching it with the SEO keywords that were searched.

- Do the SEO keywords need to be in my content?

Yes, there would be no other way for Google to be able to know if your website is the right one for a user if you aren’t clearly displaying SEO keywords in your content. 

So, if you’re trying to rank your website for something that is NOT mentioned in your content, you’re going to be out of luck!

The content on your website is any text, image, video or anything else that adds to the user experience. There are several places on your webpages where you can add in SEO keywords. Your SEO company is probably handling updating the tags on the back-end of your website, so let’s focus on body paragraphs.

Every page on your website should focus on something specific and should also be focusing on one SEO keyword only. When you are deciding what you want your webpages to say, keep your SEO keywords in mind. 

It is a good idea to write a good amount of content so that you can mention your SEO keywords several times without it seeming unnatural. Google can flag your website if it feels you are “keyword stuffing”, which is adding in keywords just to cheat Google’s SEO algorithms. 

How much content is enough?

The answer is as much as you can produce. 

So, why do I need to know about SEO keywords? Unless you are paying the big bucks to have someone else create your content for your website, chances are YOU are the one writing it all. Writing your own content is a great way to personalize your business. 

Not to mention, who else knows more about your business than you? So, if you’re going to spend all that time writing content to rank your website, you’re going to want it to work, right?

And even if you have some content on your website now, your SEO will always benefit from more. If you are absolutely happy with what is being displayed on your webpages and don’t want to add more content you can opt to add a blog to your website and post regularly. 

Blogs are a great way to keep your website fresh with SEO keyword rich blog articles. Google will crawl your blog posts in search of keywords just like it does on your webpages. Recent, relevant and fresh content will always be favored by Google over all else and if you can get users to interact with the blogs, that is even better!

Easy Right?

Okay, so now you’re ready to write SEO keyword focused content right?

However, don’t get upset with yourself if you aren’t perfect at it right away. Just like anything else it takes practice to write a natural sounding article while making sure you are using your SEO keywords. Building this skill can take time but it could be what sets your website and business apart from all the rest.

3. The Power of Content

What better way to show that your business is the expert in your industry than by creating an abundance of content? But did you know that content has immense value in SEO? Content both on your website and distributed online helps search engines recognize your website, determine its relevance, and rank your website higher in searches. 

This means that more potential customers will find your business when searching for your product or service, topics related to what you provide, and answers to their related questions.

Here are different types of content used in SEO:
  • Long-form articles posted on blogs (1500-2000 words)
  • Short-form articles posted on blogs (300-500 words)
  • Videos
  • Infographics, images, and GIFs
  • Written content on website pages
  • Social media content

Content creation keep’s your business’s website, listings, social media profiles, and online reputation up-to-date with a constant flow of new content. And Search engines reward websites that are active, reputable, and SEO and mobile optimized. 

Long-form SEO blog articles that are at least 2,000 words in length have proven to be the best way to build traction online. These articles give search engine crawlers the opportunity to see that your article and website are a reputable match for a users search. Long-form article writing also helps display your level of expertise in your industry. When you become a thought leader online, not only will your online presence grow, but so will your business.

The beauty of having your articles published online is that you can constantly edit it and add to it. Say you wrote 2,000 words on your industry, and a few months later you added more context, a video, and a few more pictures. This update will allow search engines to do another crawl on your page and be a better match for users. Quality content that is heavy in useful information, SEO keywords, and multimedia is the best way to get your website ranking in search engines faster.

Releasing new content every week is a great starting point. In time, you’ll have a full library of content that can be redistribute and repurposed. Add a blog page to your website and include a variation of long and short blog articles that include your keywords and keyword phrases. 

Be sure to include images and/or videos and add links within your blog. 

Writing quality content is important, and you don’t even have to be a professional writer to do it. Giving your website visitors something useful to read or watch on your website will increase the amount of time people spend on your website and boost your SEO. 

When writing content think about topics your customers would want to or need to know. What questions are you answering all the time regarding your services? Write about your business practices, the features and benefits you offer, and share success stories.

Here are some of the best places to share your content other than directly on your website:

  • Social media platforms (FaceBook, YouTube, Instagram, etc.)
  • Blog forums and platforms (Medium, Tumblr, StumbleUpon)
  • Online distribution lists 

Content truly is king not just for branding, but for SEO. More content, leads to more engagement, which leads to higher ranks on Google. And when you create content be sure to share it on every medium you can think of and link it back to your website. 

The goal is to create so much quality content that potential customers find your business online faster, recognize your business as a reputable source for information, and create greater brand awareness.

4. Image Optimization

The digital world is becoming increasingly visual, so the value of image optimization can’t be overlooked. Chances are, you have at least one image on every page of your website. Without the proper optimization, you’re negating a valuable SEO asset. 

Image optimization can create a better user experience, faster page load times, and can improve your SEO within the traditional and image search results. While visual search technology has made some great improvements, search engine bots are still unable to identify the content of an image. Instead, they rely on the text associated with the image to understand and read it. 

The Best Tips to Optimize Your Images for SEO in 2021:

- Use JPEG and PNG images. 

A JPEG image will maintain its quality better than any other format when it’s compressed or resized. JPEG is the most popular photo type in the digital space and is perfect for forming quality images in small file sizes. 

PNG images are good for handling transparency. They are often used for logos, as the image appears small, but the resolution is very high quality. 

- Use optimal file size without losing quality. 

Large images are the main cause of slower loading times, which can hurt your SEO and user experience. Reducing your site’s image files through resizing and compression can help immensely. 

Your overall image size should not be much larger than you actually need (i.e., the width of your webpage). You can use Adobe Photoshop’s “Save for Web” functionality, tools like Pixlr and PicMonkey, or there are a number of resizing plugins available on Wordpress.

- Add descriptive captions. 

This is an SEO best practice. The caption is the text that appears right below the image, explaining what you see in the picture. The description provides more context for search engines to understand your image (aside from the alt text). Just remember not to force the caption when it’s not needed.

- Name your images for SEO.

Creating descriptive, keyword-rich file names is critical when it comes to SEO. Typically, your images will have file names like “IMG_120917” or something similar. This does not help search engines understand your image. If you sell organic skin care products, name your lotion image “vanilla-organic-body-lotion” instead. 

- Write SEO-friendly Alt text. 

Alt tags are the text alternative to images when a browser can’t properly read them. Similar to the title, the alt tag is used to describe the content of an image file. Alt text is also required under the American Disabilities Act, as it is used for individuals who are unable to view images themselves.

5. Social Media

What are the SEO benefits of social media? Social media is a gray area when it comes to SEO. There has been no definite answer as whether it has an effect on Google rankings or not. In 2014 Matt Cutts referred to the relationship as a correlation but not necessarily a causation. 

If you dig through Google to try and find an answer, you’ll be faced with ambiguous explanations, riddled with maybe’s and what if’s. 

The relationship might be blurred, but that doesn’t mean you should ignore it. If we take Matt Cutts word for it (I definitely would), social media needs to lend a helping hand to your main SEO strategy. 

When using social media for your 2021 SEO strategy:

Create value, don’t make noise:

Create content around topics people actually care about. If you’re creating content to fill up your blog space, then you’re wasting your time. If you’re not invested in providing real value to your readers, why should they invest the time to read your blog? 

Don’t assume what your audience likes to read, do your research. There are a handful of tools like ahrefs and Buzzsumo that assess trending topics, the top ranking pages for those topics and the social signals for the pages. 

Write content people will want to share:

By using the marketing tools mentioned above, find the top 5 trending topics and choose one to rewrite, but make sure to add your own twist. Add a personal thought, ask a question or make a prediction, anything that will make the readers want to engage in conversation. 

When you promote trending content on social media, do a little research into how others are talking about the topic. What hashtags are they using? Who are they tagging? Are people asking questions or stating their opinion? 

This will help you to understand what language to use and strategies to take for that particular trending topic. 

Join online conversations:

Don’t recreate the wheel. There’s a high chance your industry of choice has a handful of great social platforms and/or online forums where a valuable conversations are already happening. 

Find where your audience is online and dig a little deeper to find conversations related to your chosen topic. Join the conversation, comment when necessary, answer questions and be a thought leader in the space. 

Don’t be shy to link back to your website or blog, but use your honest judgement and ask yourself “is this a natural backlink?”. 

Forbes goes into great detail on how build and nurture a social media audience with social listening strategies. It’s worth a read. 

Monitor social signals: These are the measurements of a webpage’s social media activity such as shares, likes, engagement and reach. These might be taken into consideration when a search engine weighs the value of an article. 

For example: If an article you’ve written garnered a lot of social media interaction, it shows Google: 
  • You increased website traffic from your social media post. 
  • The article is providing value to readers. 

This tells Google your content is a valuable resource. Relevancy and value-added content is heavily weighted with Google rankings. They have yet to admit social signals have an effect, but with all this information laid out in front of us, it’s clear to see that if it’s not being used now, it will be used in the very near future.

In conclusion, SEO is changing the way businesses connect with customers and the way consumers find businesses. 

Businesses have to be more than just a product or service, they have to be a source of information if they want to soar to the top of Google, be thought leaders in their industry, and outshine competitors. 

We’d love to answer your SEO questions and help you get ahead of your 2021 marketing plan.

100% Accurate SEO Predictions for 2021

SEO is difficult to predict because the Google algorithm changes depending on the prevailing issue. What you might think as a Category 1 issue may turn out to be a Category 5 issue next month. This change will definitely result in bigger problems to your website rankings.

If you don’t know where SEO is heading, strategy and planning become very challenging. Lucky for you, we have made it easy for you. Listed below are the SEO predictions for 2021 that experts share.

Focus on Speed

Speed is everything for SE0 in 2021 and we’re not talking about site speed alone. The recent technological advancements have allowed people to get connected anywhere they go. This has let people adopt a fast-paced lifestyle whether they’re on transit or not.

In other words, your site will be ignored if your content can’t be accessed right away. More than the site speed, your content should also be relevant and offers value to readers. The way you present it is the challenge. You need to provide the user with the exact content that they’re looking in the quickest time possible.

Whether your content is accessible through organic search or internal links, they need to be accessed immediately. Otherwise, users will simply jump to another site that offers them the speed they need.

Many users can’t tend to leave a page when it loads more than two seconds. Once they’re on the page, they have the same fast-paced mentality when looking for the content they want. Aside from knowing what the users want to learn, try to understand their method and reason of access.

Mobile-First Index

Search Console might have notified you about the mobile-first index. Since 2021, Google has begun the process of transferring websites to mobile-first index. This means that Google indexes and ranks your page according to its mobile version.

Keep in mind that this index doesn’t mean only mobile. There’s one index which evaluates both desktop and mobile versions. However, once the website has migrated, Google will use the mobile versions to rank.

Now that the mobile version is the primary factor for ranking, you shouldn’t wait to make your website mobile friendly. To be mobile-friendly, of course, you need to make a mobile version of your website then crawl them with a mobile bot and check the loading speed.

Matching User’s Search Intent

Have you tried clicking on a URL in the search results and found out that the information isn’t what you need? Gone are the days that the focus of SEO is backlinks and keyword density. In 2021, SEO will focus on content optimization that meets the search intent of users. With the evolution of search engines and SEO, SEO will become more dynamic and enthralling in the future.

Google has dealt with a lot of pogo-stick issues these past few years where users bounce off each time they click on an irrelevant link. To enhance its user experience, Google will introduce many new search engine features each year. All new features will help users search the information that they’re looking for in the quickest time possible.

Now, getting a spot on the first page is no longer enough. Your website needs to be featured in the new Google features, like featured snippets and knowledge panel. Simply put, your website needs to be seen everywhere.

Another thing that you need to consider is the relevancy of your content. Compared to previous years, Google has a better understanding of the search intent of users. That’s why you see a lot of image packs and video carousels on the search engine’s search results.

Here’s a tip if you want to get a better ranking on certain search queries. Google those certain keywords and find out what form of content grabs the top spot of the search engine results page. If it’s a video, you should probably make a video content.

Guide to Effective SEO strategies to Improve Ranking in 2021

Improving your ranking takes time and effort. But there are a few SEO strategies out there that are simple to do and will provide good results. Here are some the best SEO strategies for 2021.

#1 Use Video

It’s predicted that most of the internet traffic will be spent on the video. That’s why it’s important that you make a video to optimize your content. Try embedding it in your landing page and see how your conversion rates increased and your bounce rate improved. The lower the bounce rate, the higher Google will rank your page.

#2 Create High-Quality Content

One of the most effective SEO strategies is to make high-quality content. Your website should have videos and a blog. We already explained the importance of videos above and a blog is equally important.

To improve your ranking, be really informative and set up yourself as an expert in your industry. Post trends, news, and just about anything that relates to your audience. Find a way to link your blog to your niche and include links to your other pieces of work.

#3 Track Your Site

Tracking is really important because it can help you determine the problems with your website. Find out what pages have a high bounce rate and improve those first. Google Search Console and Google Analytics are among the best tools to check your traffic and problems with your pages. Installation is easy as long as you have server access.

#4 Secure An SSL Certificate

Since 2014, SSL is a factor for ranking websites. This is especially important for e-commerce websites where security is important. Cybercrime has been rising and people want security when sharing confidential information on the web.

#5 Create Your Listing

Another great SEO technique for 2021 is map listing. This is something that will offer value to your website. Use Google MyBusiness to get your site listed many times on Google.

The good thing about Google MyBusiness is that it will link back to your site and make it more visible on the internet. When making your listing, make sure you provide all necessary information. Try adding some good pictures of your location, team, and products to help build trust with your customers.

As the New Year unfolds itself, website owners are looking for ways to improve their rankings. As SEO experts in Arizona, we've listed the SEO trends you need to watch out for this year. For starters, the following are the three SEO trends that you should prioritize for better rankings:

Secured websites are a must

A big thing that will change the ranking field is how secure websites are. Take note that Google is considering website security as a major ranking factor. Websites with an SSL certificate will beat those without an SSL certificate in Google, everything else being equal.

Take note that website security is paramount for e-commerce stores that collect payment information from their customers. This is the reason why there are the GDPR and other laws that impose sanctions on website owners who won't prioritize the safety and privacy of their visitors.

Moreover, you should know that hackers are inching closer to SMEs due to their vulnerability. Aside from ranking better, website security can also prevent a data breach that will compromise your customers' information.

Aside from installing security layers, you should also use strong passwords and avoid giving website access to people you don’t fully trust.

If you want to boost your web security, you can hire SEO services in Arizona to help you out. 

voice search

Websites optimize for voice search

Voice search is here to stay! According to statistics compiled by Backlinko, about 40% of all adult internet users will use voice search every day. Also, about half of all internet users will use voice search to look up a product online. Lastly, voice search traffic has increased 35 times between 2008 and 2016.

With these numbers, it should go without saying that optimizing for voice search is the next big thing. So how can you do it? SEO monthly packages in Arizona can help. 

Conversational keywords instead of choppy query strings will be useful. This mimics how a normal person would speak to Siri, Alexa, Cortana, and other voice search technologies. In fact, experts foresee that by 2021, 50% of all internet searches will come from smart voice devices.

Aside from proper keyword selection, you should focus on informational, navigational, and transactional content. These types of content comprise a large chunk of voice traffic nowadays.

SEO services Arizona

CTR and dwell time are set to become critical ranking factors

Last but not least, you have to improve your click-through rates and how long a visitor stays within your website. Search engines take high bounce rates as a sign of poor content, thus they rank such sites lower.

If you want to increase dwell time, you need to keep your pages interesting, both content and design-wise. For those who find these tasks technical, small business SEO packages in Arizona will be a great investment.

Also, short dwell time will mean that the visitor isn’t happy about your content. It’s also possible that the information you provided isn’t very helpful or relative to their search query.

Final words 

SEO is a vital component of online marketing in Arizona. So for this year, you have to add new tricks under your sleeves. That way, you can outrank your competitors and boost your bottom line.

5 Reasons Why SEO isn't a DIY Project

5 Reasons Why SEO isn't a DIY Project

Search Engine Optimization (SEO) is one of the most efficient digital marketing strategies that involves optimizing your website to get better rankings on the search engine results. Since more than 80% of people tend to search for products and services online before choosing to buy them, and most of them go with the first few search engine results, SEO plays a vital role in the lead generation of your business.

However, SEO is an extremely competitive industry with a lot of complications. So, it is better to let professionals handle your SEO requirements. Here are a few reasons why you should hire an SEO services agency to take care of your SEO process.

1. SEO Can Be Time Consuming

SEO isn’t a very simple process. You need to work on your SEO requirements regularly to get better rankings on the search engine results and improved lead generation. But, if you are running a business, you will find it hard to devote the required time for your SEO requirements regularly. Hiring an SEO services agency can make things easier for you as they will take over your SEO requirements completely, letting you focus solely on your business.

2. Professional SEO Services Offer Better Results

SEO, as we mentioned earlier, is a very ambitious field with a huge number of businesses fighting for the top spot in search engine results for relevant keywords. So, your SEO strategies need to be spot on to get increased leads. While you might find SEO hard, SEO services agencies certainly will not struggle with SEO. Their experience with SEO can help you get better results through your SEO campaigns.

Professional SEO Services

3. SEO is Technologically Advanced

One of the main reasons why SEO is hard because of the technological advancements in the field. There are constant changes and updates in SEO which businesses find hard to cope up with. SEO services agencies on the other hand are better equipped with the tools and knowledge to handle a higher level of SEO and you do not have to worry about the changes with a professional agency by your side.

4. You Get High Quality Services with an Agency 

Be it a landing page or an SEO campaign, with an SEO services agency, you get their professionalism stamped all over their work. That is an important reason to hire an SEO services agency. Because of their reputation and their experience, they are expected to deliver better results and you can hold them accountable if you do not get the desired results.

5. SEO Agencies Offer a Fixed Price Range

Even though SEO generates organic traffic, the tools used for SEO can cost you a fortune and it might not necessarily deliver you results. But, if you go with an SEO services agency, you get a fixed price range on a monthly or quarterly basis. You do not have to worry about any more expenses and you will have a fixed budget for your digital marketing requirements. You are also more likely to get better results with SEO agencies.

SEO is Technologically Advanced

Contact Us for the Best SEO Services

As a well-reputed SEO agency, our goal at Speenz is to deliver quality output. We have a team of talented and experienced SEO professionals who will work with you to get to know your requirements and come up with SEO strategies based on them. We ensure you better lead generation and improved rankings in search engine results for all the relevant keywords. Get in touch with us to know more about our SEO services.

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