You don’t have to care about SEO, but your business absolutely needs it in order to grow and compete. It is imperative to know where your customers are, what they are spending their time and money on, and how your competitors are gaining their business. Without SEO, your business is being drowned in the over-congested Internet space, and your advertisements are not being seen by an exponential amount of potential customers. Why? Because the consumers have the power.
This makes our work in SEO so valuable because the digital world is meant to serve its users by giving them search results they actually want. Consumers want to see the most reputable, the most useful, and the most relevant results, and they want them fast. SEO can be looked at as earned advertising, meaning you earned your spot in a user’s search results. This placement is earned by optimizing your website to be SEO and mobile friendly in combination to a series of content marketing strategies conducted outside of your website. When on- and off-page SEO are in perfect harmony, your business becomes more established as a leader in your industry. These are the businesses that search engines reward. Ready to be rewarded with top organic search result rankings, increase website engagement, and gain more customers?
How much do SEO services cost?
Budgeting for SEO services is completely up to you. Of course, the more you invest in your business, the faster it will grow. However, there are many options to get your SEO strategy up and running. At Speenz, the amount of success we can help small businesses reach with a small budget is outstanding. It's so important for us to help businesses grow that we strive to make our services affordable.
We offer no contract, month-to- month SEO, PPC, and content marketing services to get your website on Page 1 of Google, Bing, and Yahoo! There is a package for everyone at Speenz. Whether you're starting off small and just need to break into the online consumer world, or you're looking to receive countless calls from new leads each day, we can help you reach those goals.
Our SEO starter pack starts as low as $400 per month. We also have many clients who want to attack their digital marketing with SEO, content marketing, and even Pay-Per- Click Marketing spending thousands of dollars to keep their top spot in search result rankings.
Are SEO Services worth the money?
Hiring a company that provides professional SEO services is the first step to remaining current with today's best SEO marketing tips it requires constant effort. Google rewards websites for following Google's SEO rules. Offering professional SEO services doesn't require a degree in computer engineering. It requires knowledge, effort and following instructions to offer the best SEO services. At Speenz we don't claim to have written a secret code to outrank your website SEO against the competition. Our professional SEO services follow the same expert advice, tips and white hat strategies shared by the industries top SEO professionals.
Google makes it easy to offer the best SEO services if you are willing to pay attention. Today's most well known SEO professionals are getting their information from the same sources as Speenz. Our SEO marketing professionals are obsessed with providing the best SEO services to our customers. Google doesn't keep SEO best practices a secret. Google wants online marketers to offer the best SEO services possible. Google will penalize you for breaking their rules and reward you for following them.
We love being an SEO company in Arizona due to so many new business opportunities. Arizona's entrepreneur and business landscape continues to provide endless opportunities. Choosing an SEO company in Arizona can be difficult with so many choices. Every business needs SEO for their website. We're not the only SEO company in Arizona providing these services so we work extra hard to provide the best SEO services possible. When choosing an SEO company in Arizona it's recommended to work with a local SEO provider. Arizona is a large market with several micro territories. An SEO company in Arizona knows the nuances of the Arizona market. An SEO company in Arizona will have a local advantage for providing professional SEO services.
What are the different SEO services?
Knowing the difference between white hat SEO, black hat SEO, gray hat SEO is relatively easy once you understand what SEO really is. SEO stands for Search Engine Optimization. The basic messaging behind this term is the act of optimizing your website so it can be easily found by search engines, primarily Google. Google sets the standards for what is considered a white hat SEO strategy, black hat SEO strategy, or gray hat SEO strategy.
Google openly publishes what it expects from SEO professionals. If you follow Google's rules when performing SEO best practices you are considered a white hat SEO expert. Google also publishes what it considers not to be SEO best practices. If you find yourself applying SEO strategies to your website that are actually benefiting your SEO ranking you are considered a black hat SEO expert. It's not recommended to be a black hat SEO expert because Google is continuously trying to prevent back hat SEO strategies from long term success.
If you are following Google's best SEO practices
and walking the line on SEO strategies not fully defined by Google you are considered a gray hat SEO expert. Focusing on gray hat SEO strategies is a dangerous line to be crossing. When your strategies work you are considered an SEO genius. When your SEO strategies are flagged by Google and your website is blacklisted you could potentially damage your online SEO reputation forever. Before deciding on white hat SEO, black hat SEO, or gray hat SEO we recommend using good judgment.
Why test the limits with white hat SEO, black hat SEO, or gray hat SEO when Google makes it clear what they are looking for. Ultimately Google wants to serve the most relevant information to its customers. Serving the most relevant information requires white hat SEO. Activating white hat SEO techniques is the key to long term SEO success. Going down the path of black hat SEO will ultimately backfire eventually. Exploring gray hat SEO could potentially get you caught in the middle forever resulting in questionable integrity with your customers.
What is included in SEO services?
All of Speenz’s SEO services include a SEO website audit, competitor analysis, and keyword analysis. These elements are crucial pieces of research to explain your current SEO rankings, improvements that need to be made, and how best to target your audience using keywords. After the research is done we can start building your SEO campaign. Our SEO services includes on- and off- page SEO, link building, and local SEO.
SEO Audit & Competitor Analysis
We at Speenz know that a proper in-depth, website analysis, that actually tracks user activity, describes the problem areas, what’s missing, what’s broken, what needs improvement takes hours and it’s not cheap. It takes energy, effort and expertise. If you want a simple, free website audit, click this link
With every SEO or content marketing service we offer, we conduct a full website analysis, an industry analysis, and a competitor analysis. That’s valuable research conducted by experts in SEO and digital marketing. Auditing your website is how we are able to optimize your website as best we can. Beat your competition with an SEO audit.Keyword Analysis
Keyword research is like playing chess with your website. It's a strategic game prepping your website for the best SEO results. Successful SEO is a strategic game played between yourself, your competition, and Google. The best SEO requires an SEO audit, keyword research, on-page SEO, and link building. At first glance these SEO terms can feel overwhelming. As you become more informed how to complete an SEO audit, do your own keyword research, perform on-page SEO, and attempt link building you really start to appreciate the effort required for successful SEO results
. These elements of SEO become quite interesting as you take a deeper dive into each segment. The research required for an SEO audit, keyword research, on-page SEO, and link building will actually teach you more about your own business.
Truly understanding your SEO audit, keyword research, on-page SEO, and link building will actually help you build a more successful business. The research necessary to complete these items successfully educates you more on your own business, your competition and what Google wants. Ultimately doing what Google wants is how you win at SEO. An SEO audit, keyword research, on-page SEO, and link building will keep you laser focused on what really makes your business successful.On-page SEO
There are two categories of SEO strategies: on- and off-page SEO. On-page SEO refers to tactics used on your actual website in order to best optimize it for search engines. Websites have aspects that are seen by the public and that are read only by search engine crawlers. On-page SEO includes the use of a website sitemap, XML sitemap, robots. Txt, header tags, meta tags, internal linking, and image optimization.
- A website sitemap is a blueprint that both website visitors and search engines use to navigate through a website. A good sitemap allows users to access the homepage within two clicks. The website sitemap needs to be user friendly and tell users what pages can be found on the website. Similar to the website sitemap is the XML sitemap. The difference is that this sitemap is only read by search engine crawlers. This shows search engines every page on your site, the importance of these pages, and how often they're updated.
- Search engines use robots, or web crawlers, to read websites and determine whether it’s a match for a search. These robots need information to tell them what to read and what not to. The robots.txt file allows the search engine robots to know which pages are not for visitors to see.
- Next, tags are extremely important in on-page SEO and these vital components are called header tags and meta tags. Header tags are often labeled as H1, H2, or H3 tags. The H1 tags are the strongest because they describe your website using specific keywords so that search engines can match your site to searches. You can think of these tags as titles for search engines to read.
- Meta tags are just as important because they are what web users read. Meta tags tell the search engines what your site is about. Users see this description during searches on Google, Bing, or Yahoo! It is vital that meta tags are written with SEO expertise to include keywords while remaining compelling for potential customers.
- When it comes to the quality of your website, all internal links need to lead users around your website. Quality internal links ensures that there are no broken links; it helps users navigate page to page and maximizes SEO capabilities.
Once your On-Page SEO is in good shape the next step is off-page SEO. You can have an SEO audit done of your website to tell you how many backlinks you already have but you want to keep having them created because Google and other search engines favor websites that are being mentioned across the web regularly.Some simple and popular examples of off-page SEO would be any posts created on any social media, blogs, or online forums that include a link back to your website. As long as your content is being posted on a regular basis on a credible website and it includes a link back to your website, then your off page SEO techniques will be successful for you. This is an SEO technique all called link building. Google and other search engines will notice how popular you are through link building and they will base your page rank position on it.Link building So, what exactly is link building? Link building is the juice behind your SEO work. Good link building takes time but is worth the effort because it will build credibility with search engines. Not all links are going to be treated the same, you want to make sure that the content that is being used to build your links is quality. Using targeted keywords in the content is important but care must be taken to not
over use them, making them sound like spam.Link building also adds in the ability to measure the success of your off-page SEO techniques. You can track the backlinks that are created and tell how many people are clicking through to your website from the links. The more links created for your website, the better the chances are that you will find new customers and the easier it will be to rank your website on page one Google and other search engines.An important part of your link building techniques includes maintaining and auditing your links. Every link is valuable and you do not want any of them to expire or break. Visit your backlinks often to make sure they are still working toward helping your SEO efforts. The more links that you have posted throughout the internet, the larger your online presence will be and the more likely new customers will find you.What are local SEO services?
Local SEO services are a
targeted way to grow your business online in your surrounding community first. Many businesses want to enable general keywords that are not locally specified and find it much harder to rank amongst major nationally branded companies offering similar products and services. Local search marketing helps people in your area find you specifically. Local SEO services
combines on- and off- page SEO strategies to build your online presence locally first.One way Speenz offers local SEO services is by creating keyword sets for cities your business serves. For example, if you run a gym in Phoenix, Arizona, we may use keyword sets like, “private gym in Phoenix, personal training in Phoenix, or group fitness classes in Phoenix.” People often search for businesses nearby so you want to make sure you are reaching those specific potential customers, rather than anyone, say in, Oklahoma, looking for a gym that offers personal training and group fitness classes.Another way our local SEO company builds your business is by using and updating local listings. Speenz submits your business to 25 to 100 of the top local listings like Yelp, Angie’s List, Foursquare and more. These profiles feature your business description, photos, videos, services, updated business information, call
to actions and special offers. Especially for small businesses, it’s important
grow awareness locally and then work to expand your reach.How long does SEO take to show results?
SEO is an ongoing digital marketing strategy. To get started, SEO experts need to implement major changes to your website, online profiles, and begin off-page SEO strategies. This may take a month or two to get all of these tasks completed so that you can have a strong start to your ongoing SEO practices. Using these SEO ranking factors like consistent content distributed online and updates to your website, you can start seeing your rankings increase during online searches within 90 to 120 days. Each month, search engine crawlers will continue to see your website linked to and posted about more and more, until you finally land on Page 1 of Google, Bing, and Yahoo!Remember, SEO is only as strong as the consistency and effort put behind it. The only way to secure your spot on the 1st Page is by constantly creating and distributing content, and consistently practicing on- and off-page SEO techniques. These SEO ranking factors move as fast as the web so as soon as your website is not deemed relevant and useful to users, your rankings will drop. Therefore, progress and results are determined by the amount of weekly content you are able to contribute.At Speenz, we are a results-driven SEO agency that offers expert techniques in ranking your business’s website higher in online searches. We provide monthly ranking reports that show how your ranking has moved in search results and all of the SEO strategies used to reach your current ranking. We strive to provide your business with the best SEO results as fast and as efficient as possible.