Written by Sarath Nalla

Speenz is an SEO company headquartered in Tempe Arizona.
Our goal is to become the best SEO company in Arizona. We offer professional SEO services. We've been helping small businesses across the country with their website's SEO needs since 2010. When you are searching Google for "best SEO services" we want to be found. Professional SEO services are vital in today's constant changing marketing landscape. Speenz SEO marketing professionals are continually watching Google's algorithm changes so our customers don't have to. Google is constantly adjusting their SEO white hat rules to prevent black hat SEO strategies. Black hat SEO is a terminology used when SEO professionals don't follow Google's rules. Google has been actively publishing white hat SEO strategies since 2010. Click here to see the complete list.

What is SEO and how does it work?
Search Engine Optimization (SEO) is the targeted marketing strategy used to increase website traffic and online presence during organic searches. Search engines like Google, Bing, and Yahoo! all use web crawlers and algorithms to provide relevant search results to web users. In order to appear in search results, your website needs to prove to these web crawlers to be relevant, useful, fast, and up-to- date. SEO is the technique expert online marketers use to grow businesses’ online search result rankings.

But how exactly does Search Engine Optimization work?
The answer may seem easy, but the practice is complicated. Major search engines like Google use their web crawlers to gather information all across the Internet, which is contributed to everyday from sources all around the world. Their web crawlers then use an algorithm to choose to display a list of search results it believes best matches the search a user in conducting.

SEO experts use keywords and keyword sets to optimize websites and create a constant flow of optimized content in order to move up in search results. SEO experts apply on-going tasks that are results-driven and closely monitored.

What are SEO services and how does it help your business?
SEO services encompass all of the work an SEO marketing agency will do for you as part of your SEO marketing efforts in order to drive more traffic to your website. SEO services are broken down into 2 categories. These categories are “on page” SEO services and “off page” SEO services and both are equally as important as part of your SEO techniques.

“On page” SEO services are just how they sound, they are anything that is implemented directly on your actual website. This would include SEO techniques like optimizing, or setting up, the website properly for all search engine algorithms so that your website is easily discoverable. This would include adding targeted keywords into the back end of your website, like in your tags, alt attributes and in your meta descriptions. This part might sound complicated but a good marketing agency will usually do this part for you. Another necessary on page SEO technique is to also include your targeted keywords into the content on the front end of your website. Recently Google has started not only to pay more attention to how much content is on your website and how often you mentioned your targeted keywords, but also how often a user is staying on your website. So in order to be found easily when someone searches for your services, you want to make sure your SEO techniques are helping you be crystal clear in your content what your business offers and also make your content interesting enough to keep them reading.

The second part of your SEO Services is the off-page SEO techniques. Now that your website has great content and tags, you need to drive people to visit and that is where off page SEO techniques come into play. Off page SEO services includes sharing information and links to your website on any other website other than your own. Some simple and popular examples of this would be social media, blogs, or online forums. As long as you are posting links on a credible website, off page SEO techniques will be successful. Google and other search engines will notice how popular or how often your website is mentioned across the web and they will base your page rank position on it. So, the better your off page SEO services are, the more likely your website will be discoverable.

So, how will SEO services help my business?
Most consumers these days are using the internet to search for products and services. SEO marketing is so important for your business because without using the right SEO techniques for your website, you are missing out on a ton of potential new business! When SEO techniques are performed the right way, search engine users that find your website are more likely to convert into new customers because they used a specific keyword to search for you. Also, chances are your competitors are already using SEO marketing to help build their business because SEO marketing is such an affordable service.

Why should you use SEO services?
So let’s answer that big, sometimes daunting question, “why should I use SEO services?”
Businesses that are successful online are unstoppable. That is why SEO is important in growing your business altogether. SEO sets up your online presence and builds it so that the majority of people who use the Internet are able to find you.

You don’t have to care about SEO, but your business absolutely needs it in order to grow and compete. It is imperative to know where your customers are, what they are spending their time and money on, and how your competitors are gaining their business. Without SEO, your business is being drowned in the over-congested Internet space, and your advertisements are not being seen by an exponential amount of potential customers. Why? Because the consumers have the power.

This makes our work in SEO so valuable because the digital world is meant to serve its users by giving them search results they actually want. Consumers want to see the most reputable, the most useful, and the most relevant results, and they want them fast. SEO can be looked at as earned advertising, meaning you earned your spot in a user’s search results. This placement is earned by optimizing your website to be SEO and mobile friendly in combination to a series of content marketing strategies conducted outside of your website. When on- and off-page SEO are in perfect harmony, your business becomes more established as a leader in your industry. These are the businesses that search engines reward. Ready to be rewarded with top organic search result rankings, increase website engagement, and gain more customers?

How much do SEO services cost?
Budgeting for SEO services is completely up to you. Of course, the more you invest in your business, the faster it will grow. However, there are many options to get your SEO strategy up and running. At Speenz, the amount of success we can help small businesses reach with a small budget is outstanding. It's so important for us to help businesses grow that we strive to make our services affordable.

We offer no contract, month-to- month SEO, PPC, and content marketing services to get your website on Page 1 of Google, Bing, and Yahoo! There is a package for everyone at Speenz. Whether you're starting off small and just need to break into the online consumer world, or you're looking to receive countless calls from new leads each day, we can help you reach those goals.

Our SEO starter pack starts as low as $400 per month. We also have many clients who want to attack their digital marketing with SEO, content marketing, and even Pay-Per- Click Marketing spending thousands of dollars to keep their top spot in search result rankings.

Are SEO Services worth the money?
Hiring a company that provides professional SEO services is the first step to remaining current with today's best SEO marketing tips it requires constant effort. Google rewards websites for following Google's SEO rules. Offering professional SEO services doesn't require a degree in computer engineering. It requires knowledge, effort and following instructions to offer the best SEO services. At Speenz we don't claim to have written a secret code to outrank your website SEO against the competition. Our professional SEO services follow the same expert advice, tips and white hat strategies shared by the industries top SEO professionals.

Google makes it easy to offer the best SEO services if you are willing to pay attention. Today's most well known SEO professionals are getting their information from the same sources as Speenz. Our SEO marketing professionals are obsessed with providing the best SEO services to our customers. Google doesn't keep SEO best practices a secret. Google wants online marketers to offer the best SEO services possible. Google will penalize you for breaking their rules and reward you for following them.

We love being an SEO company in Arizona due to so many new business opportunities. Arizona's entrepreneur and business landscape continues to provide endless opportunities. Choosing an SEO company in Arizona can be difficult with so many choices. Every business needs SEO for their website. We're not the only SEO company in Arizona providing these services so we work extra hard to provide the best SEO services possible. When choosing an SEO company in Arizona it's recommended to work with a local SEO provider. Arizona is a large market with several micro territories. An SEO company in Arizona knows the nuances of the Arizona market. An SEO company in Arizona will have a local advantage for providing professional SEO services.

What are the different SEO services?
Knowing the difference between white hat SEO, black hat SEO, gray hat SEO is relatively easy once you understand what SEO really is. SEO stands for Search Engine Optimization. The basic messaging behind this term is the act of optimizing your website so it can be easily found by search engines, primarily Google. Google sets the standards for what is considered a white hat SEO strategy, black hat SEO strategy, or gray hat SEO strategy.

Google openly publishes what it expects from SEO professionals. If you follow Google's rules when performing SEO best practices you are considered a white hat SEO expert. Google also publishes what it considers not to be SEO best practices. If you find yourself applying SEO strategies to your website that are actually benefiting your SEO ranking you are considered a black hat SEO expert. It's not recommended to be a black hat SEO expert because Google is continuously trying to prevent back hat SEO strategies from long term success.

If you are following Google's best SEO practices and walking the line on SEO strategies not fully defined by Google you are considered a gray hat SEO expert. Focusing on gray hat SEO strategies is a dangerous line to be crossing. When your strategies work you are considered an SEO genius. When your SEO strategies are flagged by Google and your website is blacklisted you could potentially damage your online SEO reputation forever. Before deciding on white hat SEO, black hat SEO, or gray hat SEO we recommend using good judgment.

Why test the limits with white hat SEO, black hat SEO, or gray hat SEO when Google makes it clear what they are looking for. Ultimately Google wants to serve the most relevant information to its customers. Serving the most relevant information requires white hat SEO. Activating white hat SEO techniques is the key to long term SEO success. Going down the path of black hat SEO will ultimately backfire eventually. Exploring gray hat SEO could potentially get you caught in the middle forever resulting in questionable integrity with your customers.

What is included in SEO services?
All of Speenz’s SEO services include a SEO website audit, competitor analysis, and keyword analysis. These elements are crucial pieces of research to explain your current SEO rankings, improvements that need to be made, and how best to target your audience using keywords. After the research is done we can start building your SEO campaign. Our SEO services includes on- and off- page SEO, link building, and local SEO.

SEO Audit & Competitor Analysis
We at Speenz know that a proper in-depth, website analysis, that actually tracks user activity, describes the problem areas, what’s missing, what’s broken, what needs improvement takes hours and it’s not cheap. It takes energy, effort and expertise. If you want a simple, free website audit, click this link.

With every SEO or content marketing service we offer, we conduct a full website analysis, an industry analysis, and a competitor analysis. That’s valuable research conducted by experts in SEO and digital marketing. Auditing your website is how we are able to optimize your website as best we can. Beat your competition with an SEO audit.

Keyword Analysis
Keyword research is like playing chess with your website. It's a strategic game prepping your website for the best SEO results. Successful SEO is a strategic game played between yourself, your competition, and Google. The best SEO requires an SEO audit, keyword research, on-page SEO, and link building. At first glance these SEO terms can feel overwhelming. As you become more informed how to complete an SEO audit, do your own keyword research, perform on-page SEO, and attempt link building you really start to appreciate the effort required for successful SEO results. These elements of SEO become quite interesting as you take a deeper dive into each segment. The research required for an SEO audit, keyword research, on-page SEO, and link building will actually teach you more about your own business.  

Truly understanding your SEO audit, keyword research, on-page SEO, and link building will actually help you build a more successful business. The research necessary to complete these items successfully educates you more on your own business, your competition and what Google wants. Ultimately doing what Google wants is how you win at SEO. An SEO audit, keyword research, on-page SEO, and link building will keep you laser focused on what really makes your business successful.

On-page SEO
There are two categories of SEO strategies: on- and off-page SEO. On-page SEO refers to tactics used on your actual website in order to best optimize it for search engines. Websites have aspects that are seen by the public and that are read only by search engine crawlers. On-page SEO includes the use of a website sitemap, XML sitemap, robots. Txt, header tags, meta tags, internal linking, and image optimization.

  • A website sitemap is a blueprint that both website visitors and search engines use to navigate through a website. A good sitemap allows users to access the homepage within two clicks. The website sitemap needs to be user friendly and tell users what pages can be found on the website. Similar to the website sitemap is the XML sitemap. The difference is that this sitemap is only read by search engine crawlers. This shows search engines every page on your site, the importance of these pages, and how often they're updated.
  • Search engines use robots, or web crawlers, to read websites and determine whether it’s a match for a search. These robots need information to tell them what to read and what not to. The robots.txt file allows the search engine robots to know which pages are not for visitors to see.
  • Next, tags are extremely important in on-page SEO and these vital components are called header tags and meta tags. Header tags are often labeled as H1, H2, or H3 tags. The H1 tags are the strongest because they describe your website using specific keywords so that search engines can match your site to searches. You can think of these tags as titles for search engines to read.
  • Meta tags are just as important because they are what web users read. Meta tags tell the search engines what your site is about. Users see this description during searches on Google, Bing, or Yahoo! It is vital that meta tags are written with SEO expertise to include keywords while remaining compelling for potential customers. 
  • When it comes to the quality of your website, all internal links need to lead users around your website. Quality internal links ensures that there are no broken links; it helps users navigate page to page and maximizes SEO capabilities.

Off-page SEO
Once your On-Page SEO is in good shape the next step is off-page SEO. You can have an SEO audit done of your website to tell you how many backlinks you already have but you want to keep having them created because Google and other search engines favor websites that are being mentioned across the web regularly.

Some simple and popular examples of off-page SEO would be any posts created on any social media, blogs, or online forums that include a link back to your website. As long as your content is being posted on a regular basis on a credible website and it includes a link back to your website, then your off page SEO techniques will be successful for you. This is an SEO technique all called link building. Google and other search engines will notice how popular you are through link building and they will base your page rank position on it.

Link building
So, what exactly is link building? Link building is the juice behind your SEO work. Good link building takes time but is worth the effort because it will build credibility with search engines. Not all links are going to be treated the same, you want to make sure that the content that is being used to build your links is quality. Using targeted keywords in the content is important but care must be taken to not over use them, making them sound like spam.

Link building also adds in the ability to measure the success of your off-page SEO techniques. You can track the backlinks that are created and tell how many people are clicking through to your website from the links. The more links created for your website, the better the chances are that you will find new customers and the easier it will be to rank your website on page one Google and other search engines.

An important part of your link building techniques includes maintaining and auditing your links. Every link is valuable and you do not want any of them to expire or break. Visit your backlinks often to make sure they are still working toward helping your SEO efforts. The more links that you have posted throughout the internet, the larger your online presence will be and the more likely new customers will find you.

What are local SEO services?
Local SEO services are a targeted  way to grow your business online in your surrounding community first. Many businesses want to enable general keywords that are not locally specified and find it much harder to rank amongst major nationally branded companies offering similar products and services. Local search marketing helps people in your area find you specifically. Local SEO services combines on- and off- page SEO strategies to build your online presence locally first.

One way Speenz offers local SEO services is by creating keyword sets for cities your business serves. For example, if you run a gym in Phoenix, Arizona, we may use keyword sets like, “private gym in Phoenix, personal training in Phoenix, or group fitness classes in Phoenix.” People often search for businesses nearby so you want to make sure you are reaching those specific potential customers, rather than anyone, say in, Oklahoma, looking for a gym that offers personal training and group fitness classes.

Another way our local SEO company builds your business is by using and updating local listings. Speenz submits your business to 25 to 100 of the top local listings like Yelp, Angie’s List, Foursquare and more. These profiles feature your business description, photos, videos, services, updated business information, call to actions and special offers. Especially for small businesses, it’s important grow awareness locally and then work to expand your reach.

How long does SEO take to show results?
SEO is an ongoing digital marketing strategy. To get started, SEO experts need to implement major changes to your website, online profiles, and begin off-page SEO strategies. This may take a month or two to get all of these tasks completed so that you can have a strong start to your ongoing SEO practices. Using these SEO ranking factors like consistent content distributed online and updates to your website, you can start seeing your rankings increase during online searches within 90 to 120 days. Each month, search engine crawlers will continue to see your website linked to and posted about more and more, until you finally land on Page 1 of Google, Bing, and Yahoo!

Remember, SEO is only as strong as the consistency and effort put behind it. The only way to secure your spot on the 1st Page is by constantly creating and distributing content, and consistently practicing on- and off-page SEO techniques. These SEO ranking factors move as fast as the web so as soon as your website is not deemed relevant and useful to users, your rankings will drop. Therefore, progress and results are determined by the amount of weekly content you are able to contribute.

At Speenz, we are a results-driven SEO agency that offers expert techniques in ranking your business’s website higher in online searches. We provide monthly ranking reports that show how your ranking has moved in search results and all of the SEO strategies used to reach your current ranking. We strive to provide your business with the best SEO results as fast and as efficient as possible.
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