The goal of any business is to generate sales opportunities and increase their revenue and growth.
With the way consumerism has shifted over the years, investing in effective SEO services can make or break your business.
Have you heard of SEO, but don’t know what it is?
Do you want to learn more about how SEO can benefit your business?
Learning how SEO works, why it’s important, and how you can choose the best agency will help you ultimately improve your revenue.
This guide will tell all you need to know about SEO and how you can receive the best SEO services for your business.
What is SEO?
SEO, or search engine optimization, is the process of improving a website’s ranking on major search engines like Google and Bing.
The goal of any SEO strategy is to increase a website’s online ranking on what is known as search engine results pages (SERPs).
SERPs look like this:
By scrolling to the end of the web page, you can find a complete numerical list of SERPs:
Another critical component of SEO is called Google My Business (GMB).
This is simply a platform where business owners can feature a listing on Google Maps.
Here is what GMB listings look like:
Again, the goal of any SEO strategy is to rank not only on the first page of Google, but also at the #1 search result.
Why is SEO Important?
You may be wondering:
“Why does it matter where you rank on the SERPs?”
The answer is simple: potential customers are always watching.
This isn’t all too surprising…
It’s simple to pull out your smartphone, use a tablet, or a computer to find a nearby business.
As such, local businesses like coffee shops, contractors, and restaurants should invest heavily in quality SEO services to achieve maximum visibility online.
That’s not all…
Startups, franchises, corporate enterprises, and even Fortune 500 companies are not exempt from establishing an online presence.
This makes sense…
After all, no one is going to say:
“Hey, I need a vacuum cleaner…”
...visit your website and convert.
Instead, they’re going to perform online research, which includes understanding the type of vacuum cleaner they need, comparing prices, etc.
By creating content that appeals to your customers, your sales team will do a better job of converting more leads.
Now, here is where the hard part comes in…
You can’t just settle for ranking on the first page of Google.
This is relatively simple, even for competitive industries.
Ranking in the top three search results, however, is a different story.
As you can see, there is a clear difference in ranking first on Google and on the second page.
As a matter of fact, there is even a clear difference in ranking first on Google and second.
Naturally, it makes sense.
If Google believes in a website enough to rank it #1, then why shouldn’t a potential customer.
If they see the first website on Google or Bing, then they’re likely going to click on it and do business with that company.
As such, receiving quality SEO services can make the difference for your business.
What Does SEO Consist Of?
SEO is a complex, multi-step process that involves a bunch of different moving parts.
For beginners, all you need to know is SEO works by aligning a website’s design and structure to the standards set by Google and Bing.
Particularly, search engines have an obligation to pair the best and most accurate search results with queries from internet users.
Thus, they implement complicated algorithms based on artificial intelligence (AI) and machine learning.
These search engines want websites to be fast, authoritative, visually-appealing, mobile-friendly, optimized, and informative.
These are the SEO tasks to ensure that all of these quality standards are met:
- Content Marketing - Since consumers use the internet to perform research before continuing with a purchase, it’s important to produce valuable content such as blogs, eBooks, and other marketing collateral to draw interest from your audience and convert them. This process is called content marketing.
- Link-Building - When a reputable website links to your website, Google will improve your web ranking. Why? A backlink is a vote of confidence from one website to another, signaling that you have a valuable site that’s worth ranking high on the first page of Google.
- Optimization - Search engines use bots or spiders to crawl websites to understand what information your web pages consist of. Optimization is the process of fine-tuning a website to be properly crawled and indexed on major search engines like Google and Bing.
- Keyword Research - This is the process of discovering search terms that your audience is using to find a business like yours. Implementing these keywords on your website is the fundamental way to raise your website ranking.
Why Do You Need to Hire an SEO Agency
As you can tell above, SEO is not a DIY task.
SEO specialists know what it takes to rank a website online and the quality standards search engines are looking for.
By managing your own SEO campaign, you may not deliver the results you’ve been looking for.
Not only that, but you’ll end up wasting your hard-earned money, time, and effort.
The easiest choice you can make is hiring a qualified SEO agency.
The challenging part is figuring out which agency you should partner with.
How to Hire the Best SEO Agency
There are three main things you should look for when hiring an SEO agency for your business.
These are:
1. Experience - Is the agency experienced enough to handle your campaign? It’s not good business sense to work with an agency that doesn’t have the available tools and resources to deliver the results you want.
2. Price - This is obvious. You can only work with an SEO agency you can afford.
3. Results - Is there any case studies, testimonials, or proof that a prospective agency provided value to previous clients? Partnering with an SEO agency that can show results is key in avoiding buyer’s remorse.
Learn More About our SEO Services Today!
Are you interested in working with a qualified SEO agency?
If so, click
here to contact us to speak to a member of our team today!
About Our SEO Services
Speenz is a reliable and comprehensive digital marketing agency that will take care of all your digital marketing requirements. From
website designing to
social media marketing our services cover all the necessary means for your business to establish a stronghold on the online front. We focus on giving the best possible services and making our clients happy. We have been the go-to agency when it comes to SEO services for businesses in and around our locality.
What Is Special About Our SEO Services
The best thing about Speenz is that we offer the complete package in any service we offer. SEO is a very vast field with its share of complications, but we ensure to make things simpler for you. We will take care of every aspect of your SEO, bringing you successful results through every campaign. We understand that it is hard for businesses to find enough time to work on their SEO constantly. Once we take over your SEO requirements, you can focus solely on running your business while we generate increased leads for your business through SEO.
Why SEO Is Vital For Every Online Business
Search Engine Optimization (SEO) is the process of optimizing your search engine to get better placements in the search engine results for the relevant keywords. SEO plays a major role in the lead generation of your business because more than 90% of people use search engines to research products or services online. Working on your SEO can make your website visible to your target audience. There are multiple aspects of SEO that need to be worked on to make your SEO work efficiently. Speenz will provide comprehensive
SEO services that will cover all those aspects, ensuring you an increased lead generation. Here’s an overview of the SEO services we provide.
On-Page SEO
Once a user types in a query in the search engine bar, the search engine runs through the internet to find relevant results for the user. Working on your
on-page SEO will help the search engines identify your website as a relevant result, and show it to the user. We will help you with that by optimizing your website accurately, making it easier for the search engines to understand your webpages. The content on your website also plays a crucial role when it comes to on-page SEO. Our team will help you with that by offering you fresh and quality content along with the relevant keywords.
Keyword Research
Keywords are the phrases or words that the users type into the search engine bars to get relevant results. You need to identify your relevant keywords for your SEO to perform better.
Speenz will help you with that by conducting thorough research and refining quality and relevant keywords. Apart from the usual keywords, we will also work on the voice-search keywords. This is because voice search is used by a considerable percentage of the population, and if you do not focus on that you will be missing out on a lot of potential customers.
Off-Page SEO
As the name suggests,
off-page SEO is anything that you do to get better rankings for your website without directly involving your website. The main objective of off-page SEO is getting quality back-links for your website from highly reliable sources. Your website will get increased leads through those sources, and the search engines will recognize your website as a reliable result for relevant keywords.
Our team will work continually to build enough quality back-links for your website.
Technical SEO
Technical SEO involves working on multiple technical aspects of your website to get better search engine results. Even though this might sound very similar to on-page SEO, these two are completely different. On-page SEO mainly focuses on the content in the webpage. Whereas, technical SEO is related more to the technical aspects of your website making your webpages faster, easily navigable, responsive to all devices, simpler for search engines to crawl into. We have quality web-designers who will ensure that all these aspects are taken care of, making your website easy-to-access, and SEO-friendly.
Local SEO
Working on your
local SEO is vital for the development of your business because your local SEO can establish a strong name for your website around your locality. People usually include the location of a business when they search for services in the search engine.
Our team will work on your local SEO to make sure that your website shows up when the searches related to your location are performed by users.
SEO Report Generation
Keeping track of your SEO’s performance constantly is a great way to make your SEO work more efficiently. Our team will generate
reports on a weekly or monthly basis to help you keep track of how well or how bad your SEO’s performance is. This analysis can help us come up with better SEO strategies, that will not only make your SEO performance more effective but also bring in successful results in the form of leads.
SEO Competitive Analysis
As we all know, SEO is an extremely competitive field with hundreds of businesses in every field competing for the top spot in the search engine results. We will help you overcome all your competitors by analyzing their performances to find out their strengths and weaknesses. This can help your business stay ahead of your competitors and retain that place constantly.
Get In Touch With Us For Quality SEO Services
Our goal is to ensure that your websites rank at the top of the search engine results for all the relevant keywords, and we will take all the necessary means to help you achieve that. Apart from
lead generation, we will also help you convert as many of those leads as possible. Our services aren’t limited to just SEO, we will cover all the digital marketing requirements of an online business. Get in touch with us to discuss our
services.
7 SEO Trends That Can Help Small Businesses
Search Engine Optimization (SEO) is amongst the most critical aspects of any enterprise, as it gives it the exposure it requires to attract new customers. A successful SEO strategy enables a business to align its website to draw more people, raising the probability of these people becoming customers. Businesses sometimes lose sight of why they exist and who profits from their services. They sometimes give SEO a brief rest before going along to the next craze. Your online success will suffer as a result of this.
Without a question, in a planet where over 5 million people use the web, digital marketing is among the most powerful marketing strategies available today. Furthermore, search engines produce the bulk of global web traffic.
As a result, SEO seems to be the only way to accomplish online success if you want a relevant company. Furthermore, 82% of people who use
SEO-based techniques find it to be very successful.
A basic understanding of search engine optimization, or SEO, is needed when designing your company's website and eCommerce sites. This method necessitates a clear understanding of how to build a website, write text, and use keywords, among other factors. Sadly, coping with the fact that SEO is such a complex field is one of the most difficult aspects of mastering it. Since best practices and tactics are continually evolving, companies must learn to adapt. There are a few important improvements and
SEO trends that everyone should be aware of, especially small business owners.
The Debut of AI
Artificial intelligence (AI) is unquestionably progressing at a breakneck pace. Marketing and distribution, more than any other department, are prioritizing AI today. Data science and machine learning projects were rated as the eighth most important technology in a recent analysis of 37 technologies. It is possible to develop more relevant material and optimize link-building opportunities using AI's power.
Creating useful content is the
best SEO strategy for this transition. Since most consumers are occupied and easily distracted, use animations, infographics, maps, and eye-catching images to enhance your visual content. Going forward, consistency and usefulness will be the most important considerations, so other
optimization techniques will be much less and less essential.
Always, keep an eye on user activity and how it evolves over time. Google's algorithm will continue to improve in order to have the best possible user experience. Include the latest Google AI update, Bidirectional Encoder Representations from Transformers (BERT). With this latest SEO trend, Google will now provide far more accurate answers to search queries thanks to BERT, which recognizes the natural language of humans.
Local Search Engine Optimization
Even if you only serve a small local market, local search engine optimization is vitally important. If you aren't in the top 1 to 6 listings in your market, you should use your skills to drive traffic to your website. Having classified in area-specific directories is one of the quickest ways to do so. The significance of Google's mapping function must not be underestimated. Google Maps, in addition to simple search results, helps you to look for a specific location and also get guidance.
Local SEO is an important SEO trend because, rather than conventional search, people are increasingly using Google to find local businesses.
According to Chatmeter, mobile searches for "open now" have increased dramatically in recent years, especially for the keywords "near me" and "tonight/today." If you have your company listed on these maps, you'll have a fair chance of attracting new customers. Optimizing your site for smartphones and voice search, identifying and capitalizing on local keywords, as well as using online business directories are a few of the most powerful ways to boost your local business.
Following and attending local activities, as well as creating content around them, will greatly boost the chances of success. It is imperative that you build or claim your Google My Business account in order to run a profitable local business.
Understand Structured Data
Structure data is becoming increasingly significant for websites, owing to the fact that Google Search relies on structured data to understand the content of a page and collect information about both the site and the environment. To help you
get a better understanding of the idea, Google provides a Structured Data Testing Tool. Understanding structured data is necessary for gaining rich results from your website or landing page. Better results would help you gain authority within your target market's crowd.
Improve User Experience (UX)
New web vitals linked to UX are being implemented into the new Google algorithm. As a result of this change, accessibility has an influence on traffic even before users come through your site. It also implies that making an appealing UI (user interface) is essential. Quick loading times, innovative and exclusive fonts, high-quality images, and coherent interfaces, as well as user-friendly URLs and sitemaps, should all be considered to enhance both UX and UI. In addition, persuade users to visit your platform by ensuring that your dashboards are simple to use for registered members and have a better navigation interface.
Concept of EAT
EAT is a representation of experience, authority, and trustworthiness. These are the requirements specified in Google's Search Quality Evaluator Guidelines. Sites with a higher EAT would rank higher than those with a lower EAT.
Here are a few things you can do to boost your scores. Obtaining links from high-authority domains will assist in gaining and maintaining client trust. Furthermore, by hiring experts to double-check your content for accuracy, you will demonstrate to your clients that you are sincere, serious about business, and trustworthy. Creating a Wikipedia page for your business and keeping all of your content up to date will help you climb the rankings. User reviews are another factor that can help you improve your search rankings, and by getting more reviews, you can build a trust that is as strong as your products and services.
Mobile Friendliness
Mobile phones have been rising in popularity year after year. Mobile phones accounted for 52.2 percent of internet traffic in 2019. Furthermore, 61% of customers are more likely to buy from a mobile-friendly website. To keep up with the rapidly growing number of mobile users, Google is constantly improving the mobile user experience. Google will enable mobile-first indexing for all sites in search because mobile usage has become so powerful! This means that the mobile content of a website will now determine its ranking across all devices.
Start prioritizing your
mobile SEO, even more, to keep up with this SEO trend and take advantage of it. Make sure that all of your website's pages, especially your product and checkout pages, are mobile-friendly and fast.
You can use a variety of tools to assess your website's mobile responsiveness. Also, don't forget to optimize your Google Maps Marketing presence.
This is how you'll appear in location-based searches, which are becoming more prevalent on mobile devices. If you're inclined to carry your goods and services to the next stage, this SEO trend will help you achieve that. Start thinking about app development to add even more comfort and commitment to skyrocket your business.
Voice Search Optimization
More than a third of Americans use voice assistants on a regular basis, and more than half of mobile phone users utilize voice recognition technology. Here are a few things you can do to make sure you don't get set behind in this SEO trend. Long-tailed keywords should be used on your pages, particularly on retail sites. Rather than establishing a new page for each longer keyword, incorporate relevant keywords into existing pages or merge them with a smaller keyword on a new page. To find important similar keywords that also draw traffic, use related term recommendations or keyword resources.
Stay Ahead With Speenz
As businesses have greater goals for 2021, they should continue to focus on their SEO strategy. The year of opportunity has arrived, and companies need to reassess their search engine optimization, PPCs to ensure they can leverage opportunities to improve their online business. There’s still so much opportunity to expand your online presence. With Speenz and our expert service with experienced specialists, you can increase the odds of gaining search engine rankings in local and international markets. Contact us to skyrocket your business with all the latest SEO trends and techniques in the market and stay ahead of your competitors.
