Businesses across all industries can benefit from paid search, or pay-per-click advertising. Let our pay-per-click experts create or manage your account. We continually test and optimize your campaigns for an improved ROI. Our flexible options allow you to work with an experienced consultant on your campaign, either fully, or on a specific portion, based on your needs.
Our PPC marketing services will quickly become your favorite source of advertising by delivering the lowest cost per lead your business has ever seen. Our extensive knowledge of Google, Bing, Yahoo, Facebook and LinkedIn marketing platforms help us best determine where your money is best spent and most effective.
Unlike with some PPC companies, you will never have to ask what we have been working on. We offer complete reporting and transparency of all work performed as well as access to your client dashboard where you can review all activity. Additionally, we educate you along the process. As we learn more about your business, so do you.
Results are what matter most. Your business is your lively-hood. We value your trust and treat your business as if it were our own. Our work has produced immediate gratification for clients in some very competitive niches. Most importantly we do things the right way to assure your dollar is maximized creating it's best return on it's investment.
We understand some companies have had bad experiences managing their own PPC or trusting others to manage their pay-per-click marketing campaigns. We remove the risk of long term contracts. Our team of Certified Google Adwords specialists & Bing Marketing Systems make it easy for us to continually earn and maintain your business.
Understanding keywords that convert well for your business allows us to identify bidding strategies that produce high quality scores. Having above average account quality scores should be your first mandatory objective when choosing PPC management services. Our PPC experts implement bid management strategies that are designed to achieve your campaign goals quickly. We continually adjust keyword bids that lead to conversions relevant to your business.
PPC bid maintenance is equally important once we've achieved the desired page quality scores, conversions and bid amounts. PPC campaign management doesn't need to be complicated. PPC management services are actually quite simple when executed correctly. The key to effective PPC campaign management is understanding the data. Our PPC professionals analyze the data by matching up date ranges, conversions, campaigns, groups and keywords.
There are 4 main goals that should be continually maintained for a successful PPC campaign marketing strategy. First, your PPC marketing campaigns should increase your company's branding by displaying lots of impressions to potential customers searching for your business. Second, your PPC campaigns should drive new traffic and visitors to your website at a price below your target cost per click. Third, your PPC marketing strategies should absolutely increase lead flow to your business while still maintaining your targeted cost per acquisition. Cost per acquisition is the cost associated to acquiring new customers. Finally, your cost per click should deliver a cost per lead, which results in a cost per customer that ultimately produces enough revenue to create a positive return on your PPC investment.
The secret formula for a successful PPC marketing campaign is created by the data generated. To develop a successful and profitable pay-per-click advertising strategy it's important to choose a partner who understands how to read PPC data. Understanding the data is critical. The data generated from PPC advertising clearly displays which keywords and keyword phrases perform best for your business. Tracking and evaluating keyword performance will indicate how much to spend on converting keywords. Keyword conversion leads to new customers. New customers generated from your pay-per-click advertising campaigns are the end success indicator of an effective PPC marketing strategy. Our experts intimately understand how to evaluate the data that creates the best return on your PPC advertising investment.
Attracting prospects to your website is one of the most important goals in any internet marketing campaign, and one of the quickest routes to it is through Pay-Per-Click (PPC) marketing. If you're not familiar with PPC, there is no need to worry. In fact, you can run a successful PPC campaign through research, practice, and experimentation. Here are some things that you want to know about the advertising model.
PPC or Pay-Per-Click marketing is defined as a form of advertising that enables marketers to make payment purely on an ad that is clicked by a potential customer or viewer. Most search engines like Google provide PPC ads through auctions which means that the one with the highest bid will be rewarded with the best search position possible. Basically, the marketing model works like this:
You will make a bid on a particular search phrase in which your ad will appear on the PPC results.
The PPC ad that you bid on will emerge on top and below those none PPC organic search results.
When you make the highest bid on a specific phrase, you could rank number 1 in the PPC results.
Every time someone clicks your ad, Google will tax you with a small fee that equals to an amount that will not exceed your bid.
The person who clicked on your paid ad will automatically be forwarded to your website on a specific page that you choose.
This means that if you make the highest bid for the keyword "cars" worth $2, there is a chance that your ad will show up in the top spot. If 50 people clicked on your paid ad, Google would charge you no more than $100.00.
The majority of the benefits of Pay-Per-Click marketing involve significant control and online presence. Its seamless approach puts you in great control and when executed properly, you reap far higher rewards than loses. Here are four reasons why the marketing model is something that you should consider:
Flexibility. There is no limit to the amount of search phrases that you can bid on. If you want to target a small group of potential customers, you can opt to bid for highly specific phrases that express your companies niche area of expertise. If your thinking of targeting a wide array of audience to your website, you can also bid on generic phrases as well.
Speed. With PPC, your site will be advertised instantly. And if there are any changes you want in your advert, you can simply edit it and have it displayed without delay. Simply put, you don't have to wait the next day for your site to be visible to your prospects.
Control. How much you are going to spend on your adverts is simply up to you. You can set a limit on your ads, and if the maximum clicks are reached, your advertisements will cease to appear in the paid search results. It's that simple. You even have complete control over the appearance of your adds - how many times it appears, where it appears, and to a certain point, on who they should appear too.
Scalable. The great thing about PPC is that you are completely aware of the number of visitors that are directed to your website through your adverts and on the cost that you incurred per visit as well. What's more, you will also know exactly how many of the directed visitors are turned into actual prospects by measuring the number of inquiries you get. This makes it easy for you to determine your rate of ROI by simply calculating the cost of your PPC compared to the number of sales you convert from the inquiries.
While many businesses are not financially equipped to rely on PPC advertising alone, it's extremely important to any digital marketing endeavor because:
It provides immediate results - PPC is an effective way to instantly create intrigue for a new product, service, or special offer. Additionally, it won't take long for you to set up a PPC campaign and would normally just take a day or two of your time and attention. So if you want to enjoy immediate results, PPC is the ideal route.
Targeted traffic - PPC is an affordable means to create targeted traffic of highly specific keyword searches. While the top bid for the keyword "cars" might be expensive, the longer and more specific "used cards in Seattle" is significantly cheaper.
Product Listings - Search engines like Google have a great platform for marketers to sell their products online through a special type of ad referred to as product listing ads or PLA's. The kind of ad puts your products in the spotlight, with its own image. PLA's have also become increasingly dominant in search results over the past few years because of the superb results they provide in generating potential customers who are looking for the kind of product or service you are selling.
Remarketing - Because PPC allows you to track those prospects that visited your site through your paid ads, you can target those same visitors to become customers through tailored ads, including image and videos. Simply put, you want those prospects who visited your site but didn't make a purchase to come back and finally make that all important purchase.
Just like any other kind of digital marketing strategy however, PPC should be treated proactively, and with a concise, measurable short or medium term goal in place. In short, you should focus your time and energy on conversions and not just clicks.
The fact that you can advertise your products or services to a highly targeted audience is what makes PPC extremely effective. With that being said, it may still not be the right marketing option for your business for a number of reasons. To ensure that your money won't go to waste, here are five key questions that you should ask yourself before you dive into PPC.
ROI is crucial for PPC that's why you need to consider the cost that you have to put on a particular key phrase bid and the importance of having a repeat customer to your business. If your website offers memberships or products that can be purchased continually, then it would make sense to bid more so you can generate new prospects.
It's important to note that PPC is normally more effective in marketing products or services that have bigger values as there is more margin in every sale to offset the PPC cost which basically translates to profit. While there are certainly exceptions, it's often difficult to enjoy a solid ROI on lower-priced products or services (for example around $50 or cheaper).
When people are searching for unique products or services that are hard to find, they usually turn to the internet for answers. PPC is incredibly effective at attracting these kinds of people as your advertisements will pop out the moment they search for your unique product or service. Also, highly specific keywords tend to have lower bid costs than general keywords which could help you enjoy even bigger returns on your investment.
PPC is a great way to market an assortment of products as you have the needed flexibility in choosing the keywords that you want to target. There is a wide array of highly specific, long-tail keywords that your ads can target, and they will appear the moment a customer searches for them. At the same time, you can maintain a cheaper cost per click since you won't be using more generic, expensive keywords.
If you want to sell your products or services fast, then PPC is the ideal choice. This is because your visitors are more inclined to purchase than simply browse around. If your business involves Christmas gifts, school supplies, or those that are seasonal in nature, PPC will allow you to sell those products at a time when most people are conditioned to spend and buy. And because such purchases are relatively impulsive, it would be easy to convince your buyers through effective copy, imagery or call to actions in a specially designed advertisement.
So you can start your keyword research for PPC marketing, you will need a keyword generator or tool. Doing so will direct you to a list of initial keywords that you will have to sort out based on the most relevant long-tail keywords for your specific niche. You also need to remove those inappropriate keywords that will only eat a chunk of your PPC budget without providing any return.
Relying on a PPC keyword tool allows you to come up with a viable list of PPC keywords needed to start an effective advertisement campaign. This method allows you to instantly find hundreds of keywords that your prospects are using with great accuracy and detail as you will also obtain relevant data about search volume, level of competition, and the estimated PPC cost for every keyword on the list.
So your PPC campaign will become a success, you will need to cover several distinct keywords that serve different purposes such as:
Brand keywords - As its name suggests, the keywords cover your personal brand name. The keywords should be at the top of your priority list as they normally are cheap but provide solid result in terms of click-through rate (CTR) and conversion rate.
Commercial Keywords - Among all the keywords in your PPC marketing, commercial keywords provide the greatest value. This is because the keywords are often used by people who have the intent to buy.
General keywords - While general keywords are normally used by searchers who have little intent to buy, they play a vital role in extending your business reach and strengthening brand awareness. You can even improve the conversation rate of broad keywords with the appropriate remarketing techniques.
Long-tail keywords - It's a good idea to target these types of longer and more specific keywords as they are generally cheap and have minimal competition. However, the keywords tend to have low volume and have limited impressions as well.
Competitive keywords - You might want to allocate a portion of your PPC marketing budget on competitive keywords as they enable you to display your brand and products/services in internet users who are looking for your competitor's products/services.
If you want to dive in on Pay-Per-Click marketing, there are numerous important things that you need to consider heavily first especially if you want to enjoy optimum traffic, conversion, and ultimately ROI. Managing a Pay-Per-Click campaign is certainly no walk in the park and it would be foolish to think that a triumphant campaign is all about enjoying an endless stream of visitors to your website.
If what you're after is to get the most number of visitors to your website, then you will certainly be losing a lot of money if you don't have a sound strategy in place to convert visitors into buyers or clients.
In general, your PPC campaign needs to cover three essential aspects:
How to attract more visitors to your website, at the appropriate rate
How to convert your visitors into buying customers or clients
How to retain your customers, and keep them loyal to your company
And don't forget that there is a wide array of customer acquisition strategies that you can employ aside from Pay-Per-Click Marketing. If you are looking to push your business online, you can also rely on search engine optimization (SEO), website referrals, email marketing, Social Media marketing, among other popular online marketing techniques that have been proven to be effective.