We make Pay-Per-Click Management easy by offering only 2 choices.
If you feel a custom package is required for your specific needs, please contact us to discuss.
Ad variables include calls-to-action (CTAs), unique selling propositions (benefit statements), and target keywords
Ad copy writing will maximize quality scores
Ad Formatting Optimization
Creation of sitelink extensions, callout extensions, location extensions, structured snippet extensions, etc. will support better click-through rates and quality scores
Bid Optimization
Maximum CPC (cost per click) adjustments are based on keyword performance and cost per lead goals
Device Type Bid Optimization
Desktop
Mobile
Tablet
Ad Schedule Analysis
Bid adjustments are based on time-of-day and/or day-of-week performance
Location targeting optimization
Bid adjustments are based on user location performance data (city, zip code, etc.)
Demographic Audience Optimization
Bid adjustments are based on age and gender audience data
Negative keyword optimization
A review of search query data will block low-relevance searchers from seeing our ads
Keyword expansions
Any addition of keywords will be informed and based on search query data
Budget Analysis
An evaluation of impression share and bid scaling opportunities will determine if an increased budget would produce more leads