SEO is key if restaurants and bars want to survive in a highly competitive market. At Speenz we make sure our restaurant and bar clients have the support and strategies needed to succeed online. While they serve up awesome food and drinks, we make sure they are topping page one.
In such a highly competitive industry, internet marketing is a fantastic way of attracting customers to your restaurant or bar. Here’s why…
One of the main reasons it is such a great strategy for attracting customers is because loads of people are searching for nearby bars and restaurants on Google each day. That means there are loads of opportunities to get a new customer through your door and turn them into a loyal customer. The more people are using a medium to look for a business like yours, the more opportunity you have of converting them.
Unlike much more expensive forms of marketing such as newspaper ads, billboard ads or direct mailers, internet marketing offers a cost-effective form of marketing that delivers huge ROIs. Because all you are paying for is a local SEO company to create an execute an SEO strategy and not expensive printing jobs, the ongoing cost is relatively low. At the same time, clicks for food and drink related searches in Google are very expensive. So by having great SEO you are getting free clicks which other people are paying five or more dollars for.
Internet marketing helps bars and restaurants to create and promote their brand image. By being seen on search engine and across social media, people will come to assume that your bar or restaurant is a quality establishment that people must love if you appear everywhere.
Local restaurant SEO, when done well, can make restaurants appear in Google's Map Pack for locally based searches. In doing so, restaurants can achieve a lot of exposure that helps to establish their local presence. The more they show up in the map pack results for relevant searches, the more people see exactly where the business is located.
Local restaurants are run on small budgets. They can't afford to waste their marketing spend. That's why local SEO is so effective for local restaurants. With local SEO, a business is more likely to achieve positive ROI than they are with offline marketing materials like mailers and post cards. This means that the additional money generated can be used to grow the restaurant further either by reinvesting back into marketing or into another area of the business.
Ultimately a good local SEO campaign that makes restaurants increase Google rankings for higher competition keywords will help to get more customers through the door. The higher up on Google's rankings your restaurant is, the more likely a potential customer is to click on it, look at your menu and book a table. A solid SEO strategy should see you appear towards the top of the page which means hundreds of new people visiting your website each day.
Every restaurant has business goals. You probably have goals for your restaurant. But do you know how you are going to achieve them? The good news is that if you can increase your Google rankings, you have an excellent chance of achieving your restaurant business goals.
Every restaurant wants to get more customers. SEO is a great way to do this. By appearing higher in the search engines for high competition terms, you are much more likely to be seen by people looking for a local restaurant like yours. If you’re more likely to be seen by prospective customers, you’re also more likely to welcome them through the door.
Some restaurant owners eventually want to be able to up their prices in order to generate more profit. It’s hard to do this though if you don’t have a solid and growing customer base. After all, you don’t want to raise prices and then find out that everyone deserts you. But by ranking highly in Google, you can make sure there is always a strong demand for your restaurant which means you have the option to charge higher prices when you like.
The end goal for some restaurant owners may be to sell their business. But you can only successfully sell a restaurant if you can prove that it is popular and that it has strong foundations such as good marketing. Good SEO is a great sign for prospective buyers as it means they can rely on Google to generate potential customers every single day.
Optimizing your restaurant website is hard to do by yourself. Restaurant SEO is an incredibly competitive industry and it takes a lot of hard work and expertise to get restaurant websites to rank well. That’s why savvy business owners turn to experts like Speenz to run their restaurant SEO for them. That way they can concentrate on creating delicious food and an awesome atmosphere to enjoy it in and their agency can focus on ranking them as high as possible.
At Speenz we have tons of experiencing helping local and national restaurants and bars to rank well in Google for a variety of different search terms. Our skilled team knows what it takes to get you on the first page and are committed to making it happen.
But we know that choosing an SEO agency is a tough decision. There are so many of us out there, it can be tricky to know who is best. We stand by our services however, which is why we are proud to offer a free consultation and free trial to make sure that you know exactly what you are getting. We know you’ll love it!