Featured Snippets and Zero Ranking are quickly becoming everyone's most important item their website is neglecting. These are the widgets that are placed above all other information in the results of a search query. Websites featuring snippets earn a better click-through. This is one of the best ways to differentiate your website from your competitors.
|Creating a FAQ page||1|
|Update FAQ page with questionary content|
|Adding Schema codes to FAQ page|
|Analyze long tail keywords that are with high search volume|
|Create blog articles titles related to Tips/How To's/Instructions|
|Prepare subtopics for the article in questionary format|
|Create content offering a clear answer to the question|
|Add relevant images and videos that compliments the article content|
|Google My Business Posts||5 Posts( per week )|
Position #0 is referred to as “Featured Snippet” in the Search Result Pages. It display's a bit of extra content on the page in addition to the link itself.
Another study by Search Engine Land found that sites with Featured Snippets acquired a whopping 516% increase in sessions. In addition to that, mobile sessions increased by 505%. Finally, according to that same study, Featured Snippet sites saw CTR increase from 2% to 8%.